Czech Republic
Home Market · HQ
Our founding market and operational headquarters. Mixed company-owned (70%) and franchise (30%) model. Prague is home to the Fruitisimo Factory and group management.
International Expansion
5 countries today.
5 countries today.
All of Europe tomorrow.
Fruitisimo is on a determined path to becoming Europe's leading fresh healthy beverage chain. A proven model, a scalable supply chain and a brand that travels.
Our Footprint
Built for
Built for
international replicability.
Since 2003, Fruitisimo has expanded from a single bar in Prague to a multi-country European network. Our growth model is deliberately designed for international replicability: standardised operations, a central supply chain, flexible store formats and a lifestyle brand with universal emotional appeal.
Germany and Poland — our most recent markets — demonstrate that the brand travels powerfully into Western and Central European cultures. Each new market has been validated through company-owned stores before franchise partners join.
Our expansion strategy is franchise-led: we establish, prove and then invite the right partners to accelerate growth in each territory.
5
Active Markets
100+
Total Stores
8+
Target Markets
2027
Next Expansion Wave
Where We Are
Active markets —
Active markets —
proven, growing, profitable.
Slovakia
Since 2007 · Fully Franchised
Our first international market, entered in 2007. Fully franchised through ARNB SK, s.r.o. — a testament to the long-term viability of the Fruitisimo franchise model.
Hungary
Since 2016 · Fully Franchised
Fully franchised through Fruitisimo Kft., Budapest. Forbes HU noted: "Hungarian consumers are falling in love with Fruitisimo." Strong brand recognition and loyalty.
Germany
Since 2023 · Company Owned
Company-owned stores entering the world's fourth-largest economy. Currently proving the model in a highly competitive Western European market with strong franchise expansion ahead.
Poland
Since 2024 · Company Owned
Our newest market, launched in 2024 — our sixth country. Fruitisimo Sp.z o.o. is based in Wroclaw. Poland's 38 million consumers represent a significant growth opportunity.
Where We're Heading
Target markets —
Target markets —
fresh opportunities
across Europe.
We are actively seeking passionate, entrepreneurial franchise partners in the following markets. If you have local expertise and multi-unit ambitions, we want to hear from you.
United Kingdom
Priority target
Spain
Priority target
Romania
High growth
Netherlands
Wellness culture
Belgium
Dense urban network
Luxembourg
Premium positioning
Switzerland
Premium market
Other EU Markets
Open to enquiries
Interested in bringing Fruitisimo to your market?
Register Your Interest
Why It Works Everywhere
A brand that's built
A brand that's built
to travel.
Universal Appeal
Freshness is a global language
The desire for real, honest, freshly made food transcends borders. "Live What You Love" is an emotional truth that resonates whether you're in Prague, Warsaw or London.
Operational Simplicity
Simple to run. Easy to scale.
Our central kitchen model, standardised operations and digital systems mean new markets can open quickly and maintain consistent quality from day one.
Flexible Formats
15 to 120 m² — fits anywhere
From compact kiosks to flagship stores, Fruitisimo adapts to any retail environment. This flexibility dramatically expands the number of viable locations in any market.