Brand & Identity
Full access to the Fruitisimo brand system — identity, signage, packaging, merchandise and the "Live What You Love" lifestyle positioning that customers already love.
Fruitisimo's franchise model generates strong, sustainable returns — driven by low CAPEX, operational simplicity, and a brand that people genuinely love.
| Metric | Details | Value |
|---|---|---|
| Indicative CAPEX per store | Build-out, fit-out, equipment | €80,000 |
| Build cost range | Depending on format and location | €60,000 – €80,000 |
| Store format | Flexible across channel types | 15 – 120 m² |
| Year 1 projected sales | Per store, indicative | €1,200,000 |
| Year 5 projected sales | Per store, indicative | €1,616,000 |
| EBITDA before royalties | Franchise model generates | +25% |
| EBITDA margin | After royalties | 16% |
| Payback period | Indicative, 5-store model | 2–3 years |
All figures are indicative. Actual results may vary by market, location and format. Detailed projections available on request.
When you partner with Fruitisimo, you get more than a brand. You get a complete operational system built to make your business succeed.
Full access to the Fruitisimo brand system — identity, signage, packaging, merchandise and the "Live What You Love" lifestyle positioning that customers already love.
Fruitisimo Factory supplies all stores with proprietary products. Fresh fruit is sourced locally. Packaging is delivered centrally through our logistics partner — simple, scalable, consistent.
Complete pre-opening training programme, operations manual, quality standards and ongoing field support from our experienced franchise team.
App-based ordering, a digital loyalty programme and a subscription model already built. A growing digital ecosystem that drives repeat visits and customer lifetime value.
Site selection support, store design templates for all format sizes (15–120 m²) and fit-out guidance — from malls and travel hubs to high streets and shop-in-shop.
Seasonal campaigns, social media assets, local marketing playbooks and access to Fruitisimo's European PR network — everything to drive awareness and footfall from day one.
Fruitisimo's operational model is built to adapt. Whether you're opening in a busy shopping mall, a motorway service station or a hospital food court, we have a proven format that works.
The healthy beverage sector is one of the fastest-growing segments in European food & beverage. Consumer demand for real, fresh, functional drinks is accelerating — driven by wellness culture, urban lifestyles and a clear rejection of processed food.
Source: Euromonitor, Technavio, IndustryARC market research
Fruitisimo franchise partners are passionate, hands-on, entrepreneurial people with multi-unit ambitions. They bring operational excellence, local market expertise, team-building ability and a long-term alignment with Fruitisimo DNA.
"We are not about the fastest mixer or the most powerful juicer. We are about people. Our DNA: 100% Freshness. Positive Energy. Operational Transparency."
We look for partners with an existing portfolio and conversion capability — whether that means a hospitality background, retail operations experience or a proven ability to build and manage teams across multiple locations.
Meet Luca Vega, our Franchise Relationship Manager. Share your market, vision and ambition.
Receive full franchise documentation, financial model and territory assessment.
Sign the franchise agreement, agree your development plan and secure your territory.
Complete the full training programme, fit out your store and open your doors.
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